Posts Tagged ‘Bali’

The emotional logic of Authenticity

April 21, 2012

I teach courses on Interpretation, a topic I was involved in in the mid-1990s when I was tasked with setting up a Wayfinding system for the I & M Canal National Heritage Corridor. The challenge there was prodigious, trying to make visible the geological and historical connections between 100 miles of industrial towns and parks in a diverse modern landscape.

I & M Canal at Lockport. Figure in the distance is one of the results of our Wayfinding project, a Cor-Ten steel silhouette of a historic figure, in this case Wild Bill Hickok.

As a 1990s preservationist, I spoke a lot about the value of preservation being authenticity, the REAL buildings or landscapes or places that contained REAL history. For contrast, I would throw up a slide of a postcard of Mickey Mouse standing in front of Disney World. I was giving this lecture at the Burren College of Art in 1998 and in the back of the room, my own 20-month old daughter let out a gleeful “Mickey!” when the slide appeared. This got laughs, and we all were comforted by our knowledge and her innocence. But in a sense, it was the only slide that had authenticity for a 20-month old.

The Imagineers of Disney seemed to me quite nefarious. I still treasure a New York Times article from 1996 about the construction of a 1/4 mile Atlantic City boardwalk at Disney World. The reporters asked a couple about their experience of this newly-constructed, sanitized “historical” experience and their reply was fantastic in every sense of the word. “It was great! It brought us back to a time we really loved but never knew!”


No such luck. On your bike, sunshine.

Let that sink in a minute. What does it mean? Is it like Philip K. Dick sci-fi come to life, where memories are implanted? Perhaps it is like Thomas Kincade paintings, where images of cultural comfort are ladled with an impossible amount of cheese like a horseshoe sandwich? In any case, a cultural elite like myself should hate that stuff, right?


It’s foreign, so how do you know if it is real?

I gave a paper at the ICOMOS conference last year on Authenticity and Tourism in China, using my favorite example of Dali, where the Butterfly Spring is a 20-year old attraction based on a romantic story lacking “REAL” history, and the Nanzhao temple is a multi-million dollar complex of temples built in 2006 suggested the Tang-era complex of 1300 years ago. It is manufactured history, or at least manufactured artifacts created without documentation or forensic evidence of what was there before.


That roof tile general is only 5.

The Dali story is even trickier, as I learned from a book by Beth Notar. Western backpackers started to arrive in the 1980s and by the 1990s they had created Foreigner Street, thus attracting domestic tourists who wanted to see the backpackers eating their banana pancakes. The first tourists, seeking authenticity, were now the object of attention for a second wave of domestic tourists, who wanted to see authentic backpackers.

The Butterfly Spring trades on nostalgia for a popular 1959 movie set in Dali, which is the other attraction for domestic tourists, later supplemented by Daliwood, the palace where the popular Jin Yong novels (think Grisham or LeCarre, this guy is HUGE) were made into television shows.


So, a place based on a movie seems to be the most inauthentic history of all, right? But I immediately thought of a place we have gone many times, Mismaloya south of Puerto Vallarta in Mexico. It was made famous by the 1960s movie Night of the Iguana, shot on the beach during a particularly romantic and papparazzi-filled episode in the romance between Richard Burton and Elizabeth Taylor (who wasn’t even in the movie). Then, a generation later they shot “Predator” in the jungle above the beach, and we have gone ziplining there with the kids.


The most popular tour in Chicago lately has been “The Devil and the White City” tour, which is based on REAL history but is popular because of a book, and soon a movie. Paris was beset with “DaVinci Code” tours after that fictional book came out, and Hollywood homes of the stars have always been popular. Heck, the world often elects actors and celebrities into positions of governance, putting them on the REAL stage.


Tiruchirapali, 1986. They explained that he was wearing sunglasses because he was a movie star running for office. Like Reagan.

And then the authenticity question crawled into my other favorite seminar topic on historic districts and urbanism. Sharon Zukin’s book on the Life and Death of Authentic Urban Places fomented an interesting discussion in my class. Zukin had a devil of a time trying to define authenticity, ending up combining a sense of connectedness (to the past, to a culture) with a sense of possibility or change. But each concrete example seemed to slip into the familiar vagaries of “I liked it better before…” Before Starbucks or yuppies or hipsters or sidewalk cafes.



Humboldt Park boathouse, 1989

Humboldt Park boathouse, 2006

My take in the discussion is that we form an image of a place within time and then are disappointed when time keeps moving (which is, like, all it ever does) and the place changes. We tend to find neighborhoods “authentic” when they are in the early throes of transition – still seedy, still rough, still ethnic, but with enough artists and hipsters/yuppies/punks to provide each other with emotional support while they thrive on the adventure of the urban edge. They settle into the neighborhood at its height of authenticity and sow the seeds of its future eclipse.


Phyllis’ Musical Inn mural, painted 1987-88.

So, is authenticity a moment in time that is forever fugitive and fleeting? Or is it the emotional logic of “a time we always loved but never knew.” As a historian, authenticity has something to do with accuracy and documentation, but we experience both community and travel in emotional ways and with emotional logic.


These are the traditional Bai costumes of Dali. These are not Bai children.

This fugitive temporal nature of authenticity infuses Notar’s book as well – people lamented the loss of the “real” Dali to water features and the huge gates that now announce “Foreigner Street.” But last time I was there in August we walked the side streets and found both authentic Dali and MORE authentic backpacker places than you now find on Foreigner Street. And we found the coolest Catholic church you will ever see, built in the 1920s.


Took us an hour to find it – TOTALLY worth it.

It has no Christian imagery on the outside beyond the big cross. The carved narratives are familiar Chinese stories and symbols. There is authenticity here, partly because those who built the church were still in traditional society and had not crossed into global modernity. Perhaps that is what our search for authenticity is: a search for natural communities not yet transformed by globalism.

Historic preservation, or the more precise term, heritage conservation, was born of the impulses of the Enlightenment and Industrial Revolution, which in turn arose from the globalizing European journeys of the 16th and 17th centuries. The impulse to preserve history, even to record or document history, only emerges with the sense of loss occasioned by modernization. There is nostalgia (a diagnosed and treated disease of the 18th century) in that impulse, and the object of nostalgia’s desire is authenticity. No wonder it is so hard to define in a logical way.

When I traveled Asia as a backpacker in the 1980s, I saw the futility of that search. There were waterborne bamboo houses in western Thailand but they all had televisions. We drove for hours onto a palm plantation island off of Malaysia to find a certain woodcarver and when we found him he was chatting with a guy who shared a studio with my cousin’s husband in Milwaukee. I stumbled across the funeral of the last Prince of Ubud along with 10,000 other tourists being sold the t-shirt.

The post-industrial world is built on culture, and authenticity is a defining thread in the fabric of culture. But what is it?


Kampang Chnang, Cambodia, 2012

Maybe authenticity is like pornography – you know it when you see it? Hmmm. That lack of rigor may satisfy the Supreme Court, but not me. I think the best analogy may come from subatomic physics, where the act of observing a phenomenon affects the phenomenon.


Sa Dec, Vietnam, 2012

Authenticity is a perception. It has an emotional logic and it impacts the objects or places it perceives. The perception of authenticity has a huge impact on our environment and economy: on tourism, gentrification, the discovery and/or fabrication of attractions.


What is the commodity? What is the exchange?

But it is fugitive, like all emotions and all perceptions. As soon as you find that undiscovered place, your act of discovery transforms it forever.

Life and Death Heritage

January 14, 2011


On July 23, 1986 I attended the funeral procession/cremation of Tjokorda Gde Oka Sukawati, a prince and stepbrother to the last king of Ubud in Bali. I was traveling there (long story) and stumbled across the ceremony, which featured an amazing Pelebon procession in the Balinese Hindu tradition, including a bade, an 11-tiered pagoda tower used to carry the deceased to the cemetery,

A naga banda – basically a dragon vehicle, a lembu, the coffin in the shape of a bull (nandi), a swarm of people.

Now, the funeral tradition there and elsewhere is of course solemn, but it was also touristic. My camera lens caught the tourists lining up, even joining the procession, and local vendors using the occasion to sell t-shirts and the like.

When I lectured on Bali at the Field Museum in 1987 following the trip, I included my perceptions of the tourist side of the place, bolstered by an interview I had done there with Silvio Santosa, a native who had formed the Bina Wisata Foundation to help educate tourists about proper behavior, since they had a tendency to treat the place like Cancun during Spring Break.

Candi Dasa, Bali
What strikes me today is not the intangible heritage represented by the performance of the cremation ceremony or the challenges of keeping tourists from fornicating in ancient temples but the complex interweaving of tourism and heritage sites in general.



Lijiang, Yunnan, China, 2008
I have the good fortune of serving on the Senior Advisory Board of the Global Heritage Fund, which recently released a report “Saving Our Vanishing Heritage” which details not only GHF’s efforts to preserve World Heritage Sites in the developing world, but also the complex layering of tourism, economics and heritage conservation that can save – or destroy – such sites.

Angkor Wat, 3rd gallery, 2001
When I began in this field in the 1980s, heritage tourism was the latest and greatest idea: get people to come see history – built, living, or otherwise – and they will pay for the experience, generating the income sites need to survive. I saw Arthur Frommer speak about how heritage tourists avoid places that don’t preserve their history and how heritage tourists spend more than other tourists. We used lots of oversimplified multipliers in those days to calculate the economic benefits of preserving historic sites for tourism.

Tien An Men, 2009
But in the last decade we have seen the effects of too much tourism. I spoke at an ICOMOS conference on tourism in the Pacific Rim in San Francisco in 2007, and that conference was inspired in part by the overabundance of tourism and the attendant wear-and-tear on historic sites, like the great temples of Angkor in Cambodia, which survived in the jungles for centuries and even the Khmer Rouge in the 1970s but are now beset by tourist numbers which exceed 2 million per year and looting of the more remote sites for the international art market. When I last saw Angkor 10 years ago the number was less than half that.

Angkor Wat 2001
Many of the challenges that Global Heritage Fund addresses as it seeks to build capacity for conservation are external to the heritage tourism economy: war, looting, and even the depredations of nature and climate.

Ta Prohm, Angkor, 2001
But many of the largest challenges are the tourists themselves. Macchu Picchu in Peru has gone from 420,000 visitors in 2000 to 2.4 million in 2009. Petra in Jordan has almost tripled to 900,000 in the last decade. Yet, at the same time, heritage tourism still represents a major economic engine for the developing world. The GHF report notes the dilemma: if the sites are simply exploited, they will be destroyed and cease to draw tourists. Macchu Picchu accounts for 90 percent of Peru’s tourism revenue. Part of the problem is sustainability planning: Peru has many other valuable heritage sites, but these have not been marketed, managed or developed. Planning at Angkor in the 1990s directed development to the outskirts of the site, but lack of controls has placed much private development in more sensitive areas. Moreover, despite the incredible value in heritage sites – GHF estimates $20-30 billion for the top 500 heritage sites – only a fraction of that revenue, $400-500 million, or 2-3 percent, is spent on the sites.

Coba, Mexico, 2006
The best projects work to train local officials, planners, developers and others in sustainable management and development practices. GHF’s project in the walled city of Pingyao, Shaanxi, China, is emblematic, and I had the opportunity to visit that site in 2008.



GHF has also worked to help Lijiang in China, which I cited as a bad example in my 2007 presentation, since the city was stripped of local authentic culture after becoming a world heritage site: the city’s buildings were preserved, but it became an ersatz tourist town: local businesses replaced by tourism shops, homes replaced by hotels. I called this catastrophic tourist development, since it replaces a sustainable and diverse local economy with a dangerously unbalanced economic monoculture.


Lijiang, 2008
Our work in Weishan, Yunnan, China over the last seven years with the School of the Art Institute of Chicago and the Center for US-China Arts Exchange is focused on just this complex intersection: Heritage tourists want an authentic experience, not a commercialized stage set, which is what Lijiang is very like. Weishan has done a great job of preserving the real, everyday businesses along the Southern Silk Road that passes through the great 1390 North Gate and the Drum Tower. You can still see locals shopping for clothes, rice noodles drying on streetside racks, birds and jellies and coffins and shoes for sale, along with some antique shops and food stalls. The final chapter on Weishan is not written, but in 2007 and 2010 it is a model of sustainable development.


Weishan, 2009

Weishan noodle shop, 2006. Photo copyright Felicity Rich

noodles drying, Weishan 2006. Photo copyright Felicity Rich
Huge challenges remain: The international tourist market that appreciates authenticity is actually dwarfed by a domestic tourist market that is happy to visit the Chinese versions of Branson: artificially constructed sites with artificial histories and happy Happy entertainment. Authenticity is a challenging concept for most tourists, something I recall even when we used to work in Ireland in the Burren, where the great portal dolmen of Poulnabrone was surrounded by little tiny dolmens, built by tourists in acts of pure vandalism, destroying the delicate limestone pavement ecosystem to build little stonehenges that would fool the next tourist into thinking they were seeing a thousands-years-old structure.

Poulnabrone, Burren, Clare, Ireland, 2002
Again, my interest today is not in the misbehaving tourist as much as the economic context: heritage tourism is a boon AND a bust for historic sites and places seeking economic uplift. Heritage conservation is a huge expense AND a huge revenue source for countries at all levels of development. Economic development is a threat AND an opportunity – if done with long-term returns in mind for historic sites worldwide. It is not (I am tempted to say NEVER) an “EITHER OR” proposition but a “BOTH AND” proposition. The advantage the heritage conservationist brings to this challenge is quite simply the long view: we are not about the quick buck or the quick fix. We want to keep BOTH historic sites AND a productive local society for as long as we can.

Cashel, Ireland, 2002


Follow

Get every new post delivered to your Inbox.

Join 151 other followers