A little shy of a year ago I wrote a blog about (among other things) the Macklemore and Ryan Lewis song “Thrift Shop” because 1. I like it, and 2. I was amazed that such an anti-consumerist sentiment could be a hit song.
Not stealing pictures of Grammys so go find your own
Now the Grammys have not only showered the song and its artists with awards, but they gave out other awards to songs that question or outright TRASH the materialistic morality of the industry, like the Song of the year “Royals” which was the absolute inverse of the Lil’ Kim product placement songs that ruled the roost a decade ago. Little Lorde (younger than my daughter) parodied product placement and created a youth anthem in opposition to consumerism.
those prices are as obsolete as a Maybach now…
Throw in the post-apocalyptic Radioactive by Imagine Dragons and Jay Z’s OMG-Fame-is-too-much-what-do-I-do duo with Timberlake (Holy Grail) and you have an anti-consumerist theme that, like I said in my 2013 blog – had been sort of invisible for twenty years. Not coincidentally, Jay-Z name-checks and quotes Kurt Cobain and Smells Like Teen Spirit, so maybe we are being welcomed to a new age, or back to one that questioned the high life.
What was the other runaway winner? Daft Punk’s Get Lucky, which lyrically is only a portion of an emotion but sonically is ALL of the 1970s. The striving of the song’s protagonist has a human (sexual) objective and no consumerist reference whatsoever, notwithstanding “Robots.”
so, like, they aren’t following the rules I think…
One might be tempted to see this as a commentary on the collapse of the recording industry, which has failed to come up with a viable economic model for nurturing musical talent in the digital age. But maybe it is a return to the DIY era of the late 70s and early 80s – that is sort of how Lorde got into the business. And it’s not like there was an era of the music business that was pure and fair and free of payola….
but there were eras that were colorful
and obsolescence rarely lasts forever anyway…
On second thought, let’s just leave the 1970s alone….