Tagging Pops: Techno Tempo NorCal 2013

Here are the things I want to blog about this week: Driving in Northern California; the Macklemore and Ryan Lewis hit “Thrift Shop”; automated toll collection; and my addiction to my iPhone. How do we tie all this together?
horses on the hill mar2013s
horses maybe? I saw these horses yesterday on my way to work, while driving. And I took the photo with an iPhone. And I was listening to “Thrift Shop” on the radio that morning. Okay, that works.

Driving in Northern California

So, like everywhere else in the world, they have traffic jams and rush hours and traffic reports telling you where the accidents are. But is seems like there are more accidents. I saw a couple last week, and my commute is fairly long so the odds of me seeing one are higher.
communte18s
this is part of my commute
commute nr PA 280s
this is another part. No, it isn’t always beautiful.
lex res commuteS
commute flowers3s
Okay, I lied. It IS always beautiful.

Now, Californians are of course known for being more laid back and friendly and even disconcertingly intimate to those of us from less evolved parts of the country. And this extends to driving in one striking way: they are enormously polite about “letting you in” when merging or at an intersection. Enormously. Unfailingly. There is one intersection on 17 where the signs actually say that those coming from the left have the right-of-way and won’t stop and EVERY SINGLE ONE OF THEM does, and lets you in. Awesome, Dude!
cutie carS
This is what I mean by “disconcertingly intimate”

On the other hand, they tend to gun it and brake suddenly. Like, really suddenly. Like they have these false hopes that now traffic is moving quickly so they go for broke and then all of a sudden it is like everyone stopped. I guess that is why all the accidents. That and texting or sexting or whatever.
commute 280 00s
Did I mention that EVERY SINGLE CAR is a Prius?
emerson priaeS

Automated Toll Collection

Last week I drove across the Golden Gate Bridge and paid $6 cash toll FOR THE LAST TIME EVER. Because now they are forcing automation on toll collecting. You either have a FASTTRAK or FASTPAS or whatever they call it here, or a little camera takes a picture of your license plate and SENDS you the bill. Like when you blow a stop sign or skip a toll booth. In addition to obviously saving labor (hmmm) and speeding up traffic (yay) it also means a cash windfall (d’oh). You buy the fasttrakpas thing and have to load $40 or so on it, which means the toll contractor (do they have governments anymore?) keeps the float on your money until you spend it down. Nothing new here – same deal with my subway pass in Chicago, the fastpastrak we had in Illinois, and so forth. It is not place-specific but it is the techno tempo, which is to say the technology of the times.

golden gate consS
This is so you can compare that famous GGB vermillion with traffic cones and Jersey barriers

iPhones

When this blog started in 2005 I sometimes complained about technology, and I was sometimes a Luddite, like in that 2007 post about owning an iPod for three days. Or that one from 2006 that is even more lyrical. I love that line about burning coal and endorphins.

I’m sucked in now, six years later. Burning it. I drive a car two hours every day and I have had an iPhone now for in actuality maybe four or five months but in terms of my day-to-day functioning it is more necessary than my gall bladder. It IS my watch and my alarm clock and my parenting device and my primary relationship, really. We still relate to other people, but now our language is not formed simply by air whistling past teeth and palates and lips but also by a million switches on a piece of sand smaller than the space between your finger and your fingernail.

One more quote from me from 2006: “They become an item of identity, and their actual functioning –what they do – is entirely secondary to the fact that you need them with you all of the time. Cell phones are not used for emergency calls or even necessary calls – they are used for identity establishment and as relationship dummies.”

You don’t have to take this as critique – those of us in the Derrida generation are copacetic not only with the shifting sands of time but also the shifting sands of referentiality. Speaking of which (pulling a muscle reaching for a distant segue…)

Thrift Shop

So what about “Thrift Shop?” I loved this song when I first heard it, having never heard of the reasonably famous artist(s) behind it. Hooks, beats, voices, dynamics, it all worked. It was also amazingly 1980 in its anti-consumerist sentiments, something that vanished from popular music sometime between the dissolution of the Clash and the rise of WHAM! Derrida generation but still with that crypto Judeo-Christian morality that infected both hippies and punks. Key Macklemore lyric in this regard:

“Fifty dollars for a T-shirt – that’s just some ignorant (expletive)
I call that getting swindled and pimped
I call that getting tricked by a business
That shirt’s hella dough
And having the same one as six other people in this club is a hella don’t”

Wow. Most rap songs are all about getting swindled and pimped and tricked by a business. It seems that mostly pop and rap songs ARE ALL ABOUT extolling the virtues and rising the prices of everything from Patron to Mercedes Benz to the extent that TEN YEARS AGO almost half of the most popular songs mentioned consumer brands BY NAME (Lil’ Kim set the record with 14 placements in one song.) Two years ago a study noted that for every hour you listen to rap/R&B/hip-hop you will get no less than three brand name alcohol references. So this is a bracing counter to the popular punch drunk pablum we are used to. The bottom of the hook is “I only got twenty dollars in my pocket” which is, again, the opposite of the whole gangsta aesthetic. Heck, it is the opposite of pretty much every aesthetic except maybe the old hippie one.

Ah, old hippies. Northern California. The “hella” is of course the key California word, although the sentiment is not because this place is as BESTBUYREINORDSTROMMACYSLOFTGAPOLDNAVYPOTTERYBARNFOREVER21BATH&BODYWORKS as anywhere else in the world. If anything, they are more so because it is high end market. In the valley it is easier to find an Apple store than a McDonald’s (they disguise them too sometimes). I could also probably find you a Tesla or BMW dealership more quickly than Ford or Chevy. Local loco locavorism insures a suite of regional vegan restaurants and cup-at-a-time coffee shops, so it is very ALTERNATIVE but it ain’t anti-consumer.
biofuel oasisS
Popping Tags at the Biofuel Oasis!

So my daughter and I sing along to “Thrift Shop” (I’ll wear your granddad’s clothes, I’ll look incredible) as I drive, guided by the tomtom in my iPhone, past mountains and horses and Teslas and Philz Coffees, not wondering whether what we experience is what was promised thirty years ago, or what it will be like in 30 years, or the meaning of it all or meaning at all, just difference and how technology is what we are and where we are as much as it is an extension of us because like placemaking it is a reciprocal relationship, it is toolmaking but it is making us at the same time. Which I wrote about two years ago here.

Oracle stadia east bayS
I think this speaks for itself. Oracles usually do.

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One Response to “Tagging Pops: Techno Tempo NorCal 2013”

  1. The Grammy Theme: Obsolescence or Transcendence? | Time Tells Says:

    […] little shy of a year ago I wrote a blog about (among other things) the Macklemore and Ryan Lewis song “Thrift Shop” because 1. […]

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